Get more reviews on TripAdvisor
TripAdvisor is important for your business. Hotels and Inns that rank high for their location say that they get a disproportionately larger share of business coming their way than their competitors....
View ArticleSEO
Good Search Engine Optimization (SEO) is priceless. It helps your website come right on top in a search engine when your potential customer is searching for you. It’s a no-brainer – A business that is...
View ArticlePPC
Pay Per Click is simple to use as a customer. Search for a product, see the ad, click on it to go to the website. When you are a business trying to reach consumers, you pay every time your customer...
View ArticleBehind every successful hotel is a Facebook Page
If you own or run a hotel, B&B or Inn, you absolutely must have design and setup a Hotel Facebook page. Setting up the Facebook page is quick, easy and free. That was the easy part. Now, lets move...
View ArticleUse Instagram for Hotel Marketing
You can use Instagram to share mobile photos and videos with people. Whats more, you can quickly apply a filter to transform the look and feel of an amateur photo to look professional before you post....
View ArticleGet more International Business with Multi-Lingual marketing material
Less than 6% of the world’s population are native speakers of English. Is that reason enough for you to have multi-lingual marketing material to communicate with the world ? There are three important...
View ArticleLeveraging Internet for SMEs
Copy of presentation made during the 3-hour Interactive session on Leveraging Internet for SMEs, held at Goa State Industries Association (GSIA), Panaji, Goa, India. Topics included Launch your own...
View ArticleCustomize your message for each platform
If you broadcast a message across multiple platforms like Facebook, Twitter etc, and usually its an identical message across multiple platforms, you are like most people. You are also like a pre-WWII...
View ArticleContent Writing for SEO
If there is only one thing that you have to get right, let this be it: Develop your web content with SEO in mind. Write content for real users To begin, write your website content for real users. That...
View ArticleDigital marketing lessons from the top Las Vegas Hotels
This is a quick snapshot of my top few Las Vegas hotels from the perspective of Digital Marketing strategy. It is by no means an exhaustive guide, and is sorted randomly. This is currently a work in...
View Article10 reasons to use WordPress for your Small Business website
I believe that WordPress is the best platform to use to power your business website. These are some of my reasons: 1. Update your website yourself: You can update a website powered by a CMS like...
View ArticleKeyword Research for SEO
Keywords are the words a potential customer types in the search box while searching for your product or service. Selecting the right keywords will get you more traffic. Detailed keyword research will...
View ArticleUsing Online Surveys
Using customer feedback to improve your business is a great way to grow. Using online surveys is a great way to gather structured feedback from customers. All the examples given below are easy, and...
View ArticleIs your website design Mobile Friendly ?
I first wrote this article in 2009. At that time, it was a simple post: “A significant percentage of serious customers having the ability to spend are already using different Mobile devices to browse...
View ArticleThe shift in power from Hotels to Consumers, and its impact for your brand
With the surge in popularity of Social Media like Facebook and Twitter, more and more brands are putting in place […]
View ArticleThe Altair 8800 story, and its strategy lessons
The companies that were at the forefront of the PC revolution in the 70s were SMEs. As the market grew, […]
View ArticleIndia’s Demographic Dividend
More than half of India’s population is younger than 25 years. By 2050, 39% of the U.S. population will be […]
View ArticleDigital marketing lessons from the top Las Vegas Hotels
This is a quick snapshot of my top few Las Vegas hotels from the perspective of Digital Marketing strategy. It is […]
View ArticleCDs from the Azim Premji Foundation
The Azim Premji Foundation has developed a few hundred CD titles for classes 1st-8th in Kannada, Telugu, Tamil, Hindi and […]
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